In Grasse, a JCDecaux bus shelter smells good pink

Grasse, May 8, 2025. The city of Grasse is already charged with history, jasmine and tuberose. But now, even waiting for the bus becomes a sensory experience in its own right. The city of Grasse, a high place of French perfumery, has just inaugurated its very first olfactory shelter that diffuses at regular intervals a delicate fragrance of rose. Between urban poetry and territorial marketing, an unprecedented sensory experience... An idea that …

The City of Grasse and JCDecaux inaugurate a first in France: an olfactory shelter installed on the occasion of Exporose 2025. This sensory campaign, conducted with the technological partner Sensories, was unveiled on 7 May in front of the École Supérieure du Parfum & de la Cosmétique de Grasse. Thoughtful as an immersive experience for users of the transport network, this innovation combines urban design, nebulisation technology and perfumed cr…