US EditionAirbnb’s New ‘Hairbnb’ Strategy Is Not Going to Cut It
- On May 14, 2025, Airbnb launched an app redesign offering hotel-like services and expanded experiences in 260 cities worldwide.
- This effort builds on Airbnb's history since 2007 and follows prior expansions like Experiences, aiming to compete more directly with hotels.
- The updated offerings include tours, spa treatments, and an 'Originals' tier featuring notable hosts, with half of services priced at $50 or less.
- Airbnb CEO Brian Chesky stated this marks 'the beginning of a new Airbnb' to provide both lodging and lifestyle services, “changing travel again.”
- This strategy aims to diversify Airbnb's revenue and appeal by offering amenities typical of hotels while preserving the home-like space travelers prefer.
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Instead of beds now also services: Airbnb wants to reinvent itself
The platform wants to offer more than overnight stays: From now on you can book the most diverse services on Airbnb. With a new course, CEO Brian Chesky wants to lead the company to the Olympus of the most profitable big-tech companies.
·Zürich, Switzerland
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Total News Sources19
Leaning Left2Leaning Right1Center5Last UpdatedBias Distribution63% Center
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- 63% of the sources are Center
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C 63%
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