Ikea sees 72 % growth as proof of second-hand strategy - RetailDetail EU

Since its modest beginnings in Sweden, Ikea has ceased to surprise the world, not only by its accessible and functional furniture, but also by its bold foray into the world of fashion. Like its iconic furnishing beams, the Scandinavian furnishing brand has, as it goes, captivated the collective imagination with low-cost clothing collections. Fashion lines that proudly highlight the yellow and blue logo, which has become a true cultural symbol. I…

Ikea sees 72 % growth as proof of second-hand strategy - RetailDetail EU

Ikea is increasing its focus on second-hand sales. Last year, Belgian customers returned 72 % more items of furniture to the chain’s stores, giving the retailer more than enough reason to expand its second-hand marketplace to new markets. Second Chance Corner Last financial year, customers in Belgium returned 12,300 items of used furniture via the chain’s Buyback Service, a growth of 72 % compared to the year before. That growth is still acceler…