IKEA Makes Historic Pivot: Selling 8 Massive China Stores To Focus On Small Shops

IKEA Makes Historic Pivot: Selling 8 Massive China Stores To Focus On Small Shops

BEIJING – Swedish furniture giant IKEA is shaking up its long-standing business model in China. The popular home retailer has officially listed eight of its massive store properties for sale on the open market. This major move marks the company’s largest asset disposal since it first entered the Chinese market nearly 30 years ago. It […] The post IKEA Makes Historic Pivot: Selling 8 Massive China Stores to Focus on Small Shops first appeared on …

IKEA puts eight Chinese stores up for sale

IKEA is putting eight former stores in China up for sale as the Swedish furniture giant reduces its mainland footprint amid falling sales and a prolonged property crisis. The properties, … The post IKEA puts eight Chinese stores up for sale appeared first on Scandasia.