US EditionNetflix Just Raised Prices Again. MA Sen. Warren's Choice Words for the Streaming Service
The ad-free Standard plan rises to $19.99, while the Premium tier reaches $26.99 as Netflix says the increase starts for new users immediately.
- On March 26, 2026, Netflix announced immediate price increases for all U.S. streaming plans, marking the first hike since January 2025. New customers see the changes immediately upon sign-up.
- The streaming giant's updated pricing structure sets the ad-supported tier at $9 and the Premium tier at $27. Adding an extra non-household member now costs $9.99 for non-ad plans.
- Netflix now outpaces competitors as the most expensive stand-alone streaming service. The Disney+ and Hulu ad-free bundle costs $20, while HBO Max's Premium tier is $23.
- Massachusetts Sen. Elizabeth Warren criticized the price increase, stating, "Netflix just got a $2.8 BILLION payout from Paramount," before raising rates for millions of customers.
- Current members will receive email notifications one month before the new prices take effect on their next billing cycle, Netflix said in a statement. Timing depends on each subscriber's specific billing date.
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