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IDA & Guinness launch the first ever soft-ground boot for female athletes

Summary by webwire.com
Ahead of the 2025 Guinness Women's Six Nations Championship, IDA Sports and Guinness have announced a game-changing collaboration for women in sports – the IDA x Guinness “Never Settle” Boot, the first-ever soft-ground boot engineered for female athletes. The partnership brings together IDA's expertise in creating female-specific footwear, while reinforcing Guinness's support of women athletes and women's rugby with their iconic branding. The ID…
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webwire.com broke the news in on Thursday, March 20, 2025.
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