US Edition7 New Locations Announced for Once Dominant Toy Brand
- Toys "R" Us plans to open seven new stores soon across several states including California, Colorado, Iowa, Maryland, and Nebraska.
- This expansion follows Toys "R" Us's 2017 bankruptcy and 2018 closure of 735 stores due to $5 billion in debt and competition from discount retailers.
- WHP Global acquired Toys "R" Us in 2021 and has reopened flagship stores and partnered with Macy’s to reintroduce the brand through small-format outlets.
- In a news release dated September 16, Chief Marketing Officer Kimberly Miller stated that Toys "R" Us is connecting with a larger audience of children and families than it has in the past.
- The new stores and planned seasonal outlets represent a continued step in reviving Toys "R" Us’s presence in brick-and-mortar retail.
11 Articles
11 Articles
7 new locations announced for once dominant toy brand
DENVER (KDVR) — A once-dominant toy company that declared bankruptcy in 2017 has announced a plan to expand its retail store locations in the U.S. The Go Retail Group, which owns Toys"R"Us among many other brands, recently announced seven new locations "coming soon," in addition to the five locations currently open in Michigan, Minnesota, Texas and Illinois. The new locations announced as "coming soon" are set for the following cities: Emeryvil…
Colorado store location announced for once dominant toy brand
DENVER (KDVR) — With less than 100 days until Christmas, a once-dominant toy company that declared bankruptcy in 2017 has announced a plan to expand its retail store locations in the U.S. The Go Retail Group, which owns Toys"R"Us among many other brands, recently announced seven new locations "coming soon," in addition to the five locations currently open in Michigan, Minnesota, Texas and Illinois. Sign up for the FOX31 Denver Guide weekly …
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