Iconic car brand's sales boss admits axing 2 beloved models was 'BIG mistake'

Iconic car brand's sales boss admits axing 2 beloved models was 'BIG mistake'

THE sales boss of an iconic car brand has admitted that axing two beloved models was a “big mistake”. The discontinuation of the Volvo V60 and V90 estates sparked a huge public outcry back in summer 2023. handoutThe Volvo V60 was axed last year in a blow to estate lovers[/caption] The Volvo V90 was also discontinued Sales had declined since the pandemic, with only 5-10 per cent of the brand’s customer base gravitating towards the two cars. Howev…

Axing the Volvo V60 and V90 estates was a big mistake, says brand’s sales boss

We hear the inside story on how Volvo’s wagons came back from the dead