Iceland Secures Partner To Help Grow Retail Media Capabilities

Iceland taps Gig Retail to ramp up retail media push

Iceland has partnered with retail media agency Gig Retail to boost the supermarket’s retail media offering in both its high street and The Food Warehouse branches. The frozen food retailer…

Iceland Secures Partner To Help Grow Retail Media Capabilities

Iceland and The Food Warehouse are partnering with retail media specialist, GIG Retail, to deliver the “best possible customer experience through targeted brand inspiration and media innovation”. The Iceland Retail Media unit currently enables brands to reach and influence the (more…) The post Iceland Secures Partner To Help Grow Retail Media Capabilities appeared first on KamCity.

Iceland eyes adspend boost with retail media overhaul - DecisionMarketing

Iceland and its large-format store brand The Food Warehouse have partnered with retail media specialists Gig Retail to fast-track their retail media strategy with the aim of delivering the best possible customer experience through targeted brand inspiration and media innovation. Iceland Retail Media claims to enable brands to reach, engage and influence the purchase decisions of over 9 million monthly shoppers, with the imminent roll out of in-s…