Ice Hockey World Championship Main Sponsor Skoda to 'Reassess' Backing if Russia Plays
The federation said the ruling creates major logistical and sporting challenges as sponsors and national teams weigh boycotts and possible withdrawals.
- Automaker Skoda threatened to "reassess" its sponsorship of the men's ice hockey world championship if Russia participates, citing values incompatible with Russia's ongoing aggression.
- The International Ice Hockey Federation admitted the impact of a Court of Arbitration for Sport ruling was "significantly underestimated," forcing it to lift the exclusion of Russian teams.
- Nearly half of the 16 nations in the men's championship are refusing to play Russia, while CEO Alexander Helwig of The Austrian told ORF late Tuesday they would "certainly not play against Russia."
- Prime Minister Mark Carney confirmed Russia and Belarus are banned from competing in Canada, including the World Junior Hockey Championship in Alberta, stating no athlete from either country will compete.
- Russian Sports Minister Mikhail Degtyaryov said via Tass on Tuesday that he expects Russia to be awarded wins if other nations forfeit games and will notify the International Olympic Committee about potential boycotts.
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A company from Hesse is investigating consequences for the 2027 World Hockey Championships in Germany. The trigger is a verdict on the question of Russia:
Ice hockey world championship sponsors increase pressure on IIHF over Russia’s return
DUESSELDORF, Germany (AP) — The pressure on the International Ice Hockey Federation grew Wednesday as two major sponsors of the men’s world championship said they would review their involvement if Russia takes part. The tournament’s main sponsor, automaker Skoda, says it will “reassess” its involvement if Russia plays, and another longtime backer, Strauss, says it...
A Russian return to international ice hockey would have consequences. Now several of the World Hockey Championship's biggest sponsors are threatening to pull out. Among them is car giant Škoda, which has sponsored the championship for over 30 years.
Hockey: Sponsors threaten to withdraw from the World Championship if Russia participates.
Ice Hockey World Championships sponsor threatens to pull out over Russia
Workwear brand Strauss has warned it will relinquish sponsor rights for next year’s Ice Hockey World Championships if Russia is allowed to participate. The Germany company says it will scrap all branding at the competition and would consider withdrawing its support altogether if the International Ice Hockey Federation lifts a ban on Russia in place [...]
Czech carmaker Skoda Auto, a major sponsor of the World Ice Hockey Championship, said on Wednesday it would reevaluate its support if Russia is allowed to participate in the annual tournament.
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