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Iberia Takes Full Control of Omnichannel Advertising with Clinch's AI-Powered Flight Control

Summary by MarTech Series
Spain’s Flagship Airline Moves to a Fully Self-Serve Model, Unlocking Speed, Efficiency, Smarter Campaign Execution and a 2x Increase in High-value Search Activity and 80% CTR Increase Clinch, the AI-powered technology company that brings efficiency, productivity, and intelligence to omnichannel advertising, announced that Iberia, Spain’s flagship airline, has fully transitioned to a self-serve model within Flight Control, Clinch’s omnichannel a…
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The company Amazon Web Services (AWS) has been selected by Iberia as its preferred cloud provider to accelerate its digital transformation. By partnering with AWS through a collaboration over several years, Iberia seeks to optimize operations by increasing the reliability and resilience of its critical applications, and using Artificial Intelligence (IA) to improve passenger satisfaction. “Our transformation with AWS has changed the way we opera…

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exchangewire.com broke the news in on Thursday, June 5, 2025.
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