IAS extends Social Optimization solution to TikTok - The Media Leader

Integral Ad Science, a player in media measurement and optimization, announced the extension of its Social Optimization solution to TikTok to include pre-bid video exclusion lists. The pre-bid video exclusion lists on TikTok allow advertisers to better control their advertising investments on the platform, explains the press release. Associated with TikTok's inventory filter, the video exclusion lists allow precise exclusions even before the adv…