US EditionIAMS ‘I Want a Puppy/Kitten Studios’: BFF or PITA? - DecisionMarketing
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IAMS ‘I Want a Puppy/Kitten Studios’: BFF or PITA? - DecisionMarketing
It is fair to say the UK has a long-standing reputation as a nation of animal lovers, with estimates suggesting there are 34 million pets in the country, more than 60% of households own at least one, and we spend almost £8bn a year on them. Some 52% of Brits even describe their pet as their best friend. But for Mars owned pet food brand IAMS brand, this is obviously still not enough. You see, it is launching a new tool that allows users to creat…
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