IAB: As brands diversify ad spend, midsize media firms grow fastest

IAB: As brands diversify ad spend, midsize media firms grow fastest

The largest growth in the digital market last year came from mid-tier media platforms, streaming services and e-commerce businesses.

IAB: US digital ad market hits $258B in 2024

The U.S. digital advertising industry saw a 14.9% year-over-year revenue increase in 2024, reaching $258.6 billion, according to the “IAB Internet Advertising Revenue Report: Full Year 2024” conducted by PwC. Key drivers of this growth included digital video, retail media, search, and social media advertising. Digital video revenue rose 19.2% to $62.1 billion, now making up 24% of total digital ad revenue. Search advertising revenue grew 15.9% t…