IAB Report: Agencies, Publishers Quicker to Integrate AI Into Their Media Campaigns Than Brands

IAB Report: Agencies, Publishers Quicker to Integrate AI Into Their Media Campaigns Than Brands

More than 500 subject matter experts across the buy and sell sides were surveyed for IAB’s State of Data 2025: The Now, The Near, and The Next Evolution of AI for Media Campaigns.

IAB: AI adoption for campaigns lags amid data, transparency concerns

While half of the agencies, publishers and brands that haven’t fully integrated AI across their campaigns expect to do so by 2026, most lack a roadmap.

Agencies aren’t waiting on AI – so why are brands still playing catch-up? - Hoorah Digital

Let’s stop pretending AI is a future trend. It’s not. It’s here. And the agencies, the ones who sit closest to the coalface of creative and media, aren’t just experimenting with it, they’re already using AI to deliver work faster, cheaper, and more effectively for clients. The real question isn’t “what can AI do?” anymore. It’s: "why are brands still lagging behind?" Read more...

The latest "State of Data" report of the IAB (Interactive Advertising Bureau) makes a striking observation: although aware of its potential, 70% of agencies, brands and publishers have not yet integrated artificial intelligence into their advertising strategies. Here are the key lessons learned from this study, which explores the current use of AI in the sector, the obstacles to its adoption and the opportunities to be seized. Where is it really…

Cynopsis 03/25/25: Hallmark renews "When Calls the Heart" for season 13

Tuesday March 25, 2025 IN THE NEWS Only 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle, according to IAB’s “State of Data 2025: The Now, The Near and the Next Evolution of AI for Media Companies.” Additional takeaways include: – Two-thirds of companies cite issues with data quality, protection, and tool fragmentation as major obstacles. – Job security concerns are minimal (37%), with the fo…

Interactive Advertising Bureau (IAB) published its study “State of Data 2025: The Now, The Near, and The Next Evolution of AI for Media Campaigns”, in which it reveals how artificial intelligence has been integrated into the different stages of media campaigns and highlights the opportunities and challenges faced by those seeking to boost their competitiveness in an increasingly demanding market. We analyze the main findings of this study, the i…