Nike’s Controversial New Running Shoe Is Like an E-Bike for Your Feet — Meet Project Amplify

Why Nike’s Motorised Sneaker Project Could Change Everything

Nike is synonymous with the mantra “Just Do It.” But now, under new leadership and ambitious mandates, the sports giant isn’t just asking you to push yourself; it’s promising to push the very nature of footwear itself. In an era of slipping revenues and fierce competition, Nike’s design chief, Phil McCartney, is leading what he calls an “epic” reinvention. This reinvention isn’t about retro colours or nostalgic models, it's about radical innovat…

Nike’s controversial new running shoe is like an e-bike for your feet — meet Project Amplify

Nike’s Project Amplify shoe is like nothing I’ve ever seen before, but do we need motor-powered footwear to make running feel easier?

Nike’s Project Amplify: The robotic sneaker that turns your feet into e-bikes

New motorised footwear system gives everyday runners a powered boost to move farther

Nike’s Project Amplify is ‘an e-bike for your feet’

I slip on a pair of Nike running shoes. I clip a chunk of metal to the heel, which wraps around my lower leg like a shin guard. The battery goes on last, hugging it all like a high ankle bracelet. In all of 30 seconds, I’ve turned my legs into robots. I’m wearing Nike’s new exoskeleton footwear, dubbed Project Amplify.  My legs feel heavier for sure. But with each step, there’s a little kick in my heel. Like a cherry bomb exploding underfoot. An…

I Wore Nike’s Top-Secret Battery-Powered Sneakers. They Turbocharged My Run

The still-in-development Project Amplify—roughly akin to an e-bike for your feet—helps make a full-out sprint feel like a casual trot.