US EditionHyundai Santa Cruz Dead After Getting Dog-Walked by the Ford Maverick, but a Bigger Truck Is Coming
Hyundai will end Santa Cruz production early due to low 2025 sales of 25,499 units compared to 155,051 Ford Mavericks, focusing on larger, more capable trucks.
- Automotive News reports Hyundai will end Santa Cruz production later this year, according to sources.
- Sales figures show the Santa Cruz trailing the Maverick by a wide margin, with 25,499 units sold in 2025 compared to Ford's 155,051, leaving roughly five months of inventory.
- Production will be scaled back in the first quarter of 2026 as the Santa Cruz, a unibody model built from a stretched Tucson crossover, nears the end of its nearly five-year run.
- Officials say Hyundai will shift resources to a body-on-frame mid-size truck due at the end of the decade to compete with Ford Ranger, Toyota Tacoma, and Chevrolet Colorado.
- The new mid-sizer will likely share components with Kia's Tasman and could spawn a body-on-frame SUV, while a North American exec said future XRT vehicles will be `100%` more capable.
12 Articles
12 Articles
The Ford Maverick Sends the Hyundai Santa Cruz Out to Pasture
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This Obscure Pickup Is Coming to an End and We Barely Got to Know It
So long Hyundai Santa Cruz, we hardly knew thee. Hyundai It looks like the end of the road is finally approaching for Hyundai’s compact pseudo-pickup truck, the Santa Cruz. AutomotiveNews learned of its eventual demise after reportedly speaking with an anonymous source close to the matter. According to the report, key suppliers supposedly received a memo about the model’s impending end. But it isn’t the complete end for Hyundai’s attempt at …
Hyundai to axe Santa Cruz pickup before 2027: report
Reports from south of the border suggest Hyundai may be tapping out of the small-truck market and might elect to cancel its Santa Cruz pickup in favour of bumping up production of its closely related Tucson crossover, which is built on the same line. Canadian dealers aren’t likely to lose any sleep over this news, however. Why? Hyundai made the decision earlier in 2025 to pause sales of the Santa Cruz in this country, citing “the ongoing and eve…
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