US EditionHyundai Motor's New Heritage Campaign Celebrates Legacy of STELLAR and SONATA
Hyundai honors 40 years of Sonata with exhibitions, a heritage magazine, and exclusive merchandise highlighting its evolution and legacy in mid-size sedans.
- On September 25, 2025, Hyundai Motor Company opened a pop-up exhibition at piknic near Namsan Park in Seoul as part of a heritage campaign honoring the SONATA and STELLAR legacy.
- SONATA began as the high-end version of STELLAR and later became Hyundai Motor's longest-running volume model, while STELLAR marked a step toward technological independence in Korea's automotive industry.
- The exhibition features a fully restored STELLAR 88 alongside archival materials, while Hyundai issued the second edition of RETRACE Magazine with essays and interviews.
- The campaign invites customers to reflect on long-standing relationships and everyday value through stories and customer perspectives in RETRACE Magazine and exhibitions at Hyundai Motorstudio locations and piknic.
- A book talk is scheduled for October 18 at Hyundai Motorstudio Seoul, and exclusive STELLAR and SONATA merchandise will be available at piknic, select Hyundai Motorstudio locations, and the Hyundai Collection official website.
46 Articles
46 Articles
Rutland Herald
Hyundai Motor's New Heritage Campaign Celebrates Legacy of STELLAR and SONATA
40th anniversary of SONATA celebrated with a commemorative exhibition and magazine highlighting the legacy of STELLAR and SONATARestored 1988 STELLAR and archival materials showcased at piknic in Seoul, capturing the evolution of Hyundai Motor's mid-size sedansThe second edition of RETRACE…
Hyundai Celebrates 40 Years of Sonata with Heritage Campaign Featuring the Iconic Stellar - Korean Car Blog
Hyundai Motor Company is celebrating the 40th anniversary of the Sonata with a special heritage campaign that revisits the long-standing connection between the Sonata and its predecessor, the Stellar. This initiative highlights Hyundai’s history of innovation, design, and customer relationships spanning over four decades. From Stellar to Sonata: The Beginning of a Legacy First introduced […] The post Hyundai Celebrates 40 Years of Sonata with He…
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