South Korea's Hybe Opens China Office Amid Hopes of a K-Pop Reversal From Beijing

South Korea's Hybe opens China office amid hopes of a K-pop reversal from Beijing

The agency behind global sensation BTS has been preparing to establish itself in China since last year, a Hybe official said recently.

HYBE Cine Fest set in PH, other Asian venues in July

Trafalgar Releasing and Korean entertainment company HYBE announced the HYBE Cine Fest in Asia sponsored by Weverse, a spectacular cinematic event celebrating the energy and talent of some of the most iconic K-pop bands. From July 10 to 13, cinema screens across Asia will light up with five unique events featuring the concerts, performances, and experiences from BTS, Seventeen, Tomorrow X Together, and ENHYPEN. Tickets for HYBE Cine Fest in Asia…

HYBE establishes Chinese unit to bolster advance of its artists

HYBE, the K-pop company behind BTS, Seventeen and Enhypen, has set up a Chinese subsidiary to support its artists' expansion into the market, the company said Thursday. HYBE China was launched April 2...

HYBE launches subsidiary in China, as K-Pop giant’s global expansion continues

China is the world's fifth-largest recorded music market Source

HYBE Establishes China Subsidiary Amidst Hopes for THAAD Ban Lift - K-POP NEWSWIRE

HYBE, the big K-pop company behind global superstars like BTS, has officially opened a subsidiary in Beijing. As per entertainment sources on May 29, HYBE China Co., Ltd. was established in early April. This is a major step, and it comes at a time when many in the entertainment world are hoping that China will fully lift its ban on Korean pop culture, often called the THAAD Ban. The THAAD ban refers to unofficial economic and cultural restrictio…

HYBE launches its official branch in China

HYBE Labels has launched its official branch in China, the corporation confirmed on May 29 KST. In anticipation of the Chinese government…