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Hy-Vee expands private brand portfolio with ‘Nothing But The Truth’
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Hy-Vee expands private brand portfolio with ‘Nothing But The Truth’
WEST DES MOINES, Iowa — Hy-Vee has introduced a new private label brand, Nothing But The Truth, expanding its portfolio of health-focused store brands aimed at shoppers seeking transparency, taste and value in better-for-you foods.The new line underscores Hy-Vee’s ongoing investment in private brands as the retailer responds to rising consumer demand for cleaner labels and clearer ingredient standards. According to the company, Nothing But The T…
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