Hugo Aims to Break the Mold With New Ads

Hugo Aims to Break the Mold With New Ads

Hugo Boss's chief marketing officer James Foster has evolved beyond conventional messages with the new Red Means Go campaign for the Hugo brand.

HUGO Unveils Spring Summer 2026 Campaign Focused on Self Made Ambition and Cultural Creativity

HUGO Unveils Spring Summer 2026 Campaign Focused on Self Made Ambition and Cultural Creativity (IN BRIEF) HUGO has unveiled its Red Means Go global campaign for the Spring/Summer 2026 season, focusing on a generation redefining success outside traditional career paths. The campaign highlights individuals who pursue creative and independent careers despite societal doubts and economic challenges. Through bold visual messaging and statements that …