HSBC appoints John McDonald as Chief Marketing Officer - Campaign Middle East

HSBC appoints first-ever global CMO

International banking group HSBC has appointed John McDonald as its first-ever global chief marketing officer. He will take up his new role from 1 October. McDonald joins from Swiss investment bank UBS, where he has held the role of group chief marketing officer since January 2023. Prior to this, he has also spent time at Mastercard, Digitas North America and WPP. First reported by Campaign, McDonald’s new role will see him take responsibility f…

John McDonald named global CMO of HSBC - Brand Innovators

HSBC has named John McDonald, global chief marketing officer, a newly created role. McDonald, will leave his post as group CMO at UBS in Zurich, and return to his home in the UK. “If I’ve learned anything, it’s that life rarely follows the path we expect. So I couldn’t be happier to be coming home — to lead a truly iconic global brand and take on what is, for me, the opportunity of a lifetime,” he wrote in a LinkedIn post. In his new role, he wi…

HSBC appoints John McDonald as Chief Marketing Officer - Campaign Middle East

HSBC has appointed John McDonald as Chief Marketing Officer (CMO) with effect 1 October 2025. McDonald was the Group CMO at Swiss-based multinational investment bank and financial services firm UBS. In this newly created role, McDonald will bring together the Marketing and Brand functions across HSBC’s four primary businesses under unified leadership. He will be […] The post HSBC appoints John McDonald as Chief Marketing Officer appeared first o…