How Women Are Rewriting the Rules of Business, One Story at a Time

How Women Are Rewriting the Rules of Business, One Story at a Time

There’s a rising shift happening in the world of business, and it’s not driven by pitch decks or perfect branding. It’s powered by real stories from real people. In an era that praises hustle culture and glossy success, the recently launched book The Sparkle Effect dares to pull back the curtain. It’s not another highlight reel. It’s a blueprint built from lived experiences — failures, pivots, comebacks, and the micro-decisions women make to mov…