How Vox is using Patreon to grow reader revenue and interaction

How Vox is using Patreon to grow reader revenue and interaction

Explainer journalism brand Vox is using membership and subscriptions platform Patreon to help build a “two-way relationship” with its audience. US-based Vox expanded its existing paid memberships onto Patreon in November, providing subscribers with additional video content, ad-free video and podcast libraries, livestreams and chats with Vox journalists, and unlimited access to the main Vox website. Vox editor-in-chief and publisher Swati Sharma …

Vox executives detail how Vox is using Patreon to grow reader revenue and interactions; sign-ups grew 350% in the first two months after Trump's inauguration

Charlotte Tobitt / Press Gazette: Vox executives detail how Vox is using Patreon to grow reader revenue and interactions; sign-ups grew 350% in the first two months after Trump's inauguration  —  Explainer journalism brand Vox is using membership and subscriptions platform Patreon to help build a “two-way relationship” with its audience.