How twin sister triathletes doubled down on sports success to raise health-startup millions from investors

How twin sister triathletes doubled down on sports success to raise health-startup millions from investors

Michal and Merav Mor, twin sister triathletes and PhDs, turned a quest for fitness excellence into metabolic device startup Lumen, and it's raised millions.

How twin sister triathletes doubled down on sports success to raise health-startup millions from investors – DG Verifications & Stats

During their last year of completing work for doctoral degrees in physiology, twin sisters Michal Mor and Merav Mor started to compete in Ironman triathlon races. The demand for peak fitness led them to the realize the importance of understanding personal metabolism, and the lack of data being collected on it through devices accessible to consumers. That’s how their health tech startup Lumen’s first prototype was created. Initially, the sisters …

Twin sisters building successful supplies business

Within a short time frame, twin sisters Paula Arruda and Pamela McCann-Lopez have established themselves as successful entrepreneurs, as well as, being committed to giving back to the Brantford community. Paula Arruda, who initially started 123 Supplies five years ago, talked about getting inspiration from her parents.  “My parents had a cleaning business [and] had contracts all over Brantford. One of the biggest challenges for them was that the…