US EditionHow to Win the Pipeline Battle in 2025 (Hint: No battle should exist) - W2 Communications
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How to Win the Pipeline Battle in 2025 (Hint: No battle should exist) - W2 Communications
In the days of yore – meaning prior to 2020 – it was an accepted best practice to do pipeline goal splits between marketing, sales, and channel. It was usually a split with more onus on sales and about 30% on marketing and channel would waver based on if the deal was channel-in or channel-out. The most painful part of my opening paragraph is that I cannot in confidence continue to use the word “was” since so many companies still measure this way…
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