How to use earned and paid media in content strategy

How to use earned and paid media in content strategy

Most early-stage teams rely on ads to get attention fast. But visibility alone doesn’t build traction. There’s a difference between being seen and being trusted—and that’s where earned media comes in.This guide breaks down what earned and paid media really mean, how they compare, and how lean teams can use both without wasting time or budget.What is earned mediaEarned media is when others talk about your brand without being paid or prompted dire…