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How to successfully turn beauty trends into transactions

Summary by cosmeticsbusiness.com
Tom Spratt, Lead Beauty Client Partner at social media platform Pinterest UK, explains how the most effective brand strategies are underpinned by data-driven insight on trends. This is how to spot the emerging signals early
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2 Articles

Total RetailTotal Retail

How AI is Leveling the Playing Field For Beauty

In the beauty industry, data has long been a source of power. From spotting emerging trends to shaping product development and marketing strategies, access to the right insights can mean the difference between leading the market and missing the moment. But for years, this kind of commercial intelligence was a luxury only the biggest players […]

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cosmeticsbusiness.comcosmeticsbusiness.com

How to successfully turn beauty trends into transactions

Tom Spratt, Lead Beauty Client Partner at social media platform Pinterest UK, explains how the most effective brand strategies are underpinned by data-driven insight on trends. This is how to spot the emerging signals early

Read Full Article
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cosmeticsbusiness.com broke the news in on Tuesday, July 15, 2025.
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