How To Measure Brand Value: Track Market Signals

How To Measure Brand Value: Track Market Signals

Marketers spend millions building brand equity. Then they try to prove it with quarterly tracking studies that ignore what’s actually happening outside their own four walls. That’s a problem. You can’t measure the value of a brand using internal metrics alone. Brand performance lives in the market. It plays out through coverage, conversation, culture, and competition. If your metrics don’t capture that, they aren’t telling the truth. WHAT IS BR…