US EditionHow to increase customer lifetime value (CLTV) and achieve profitable growth in ecommerce
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How to increase customer lifetime value (CLTV) and achieve profitable growth in ecommerce
During COVID-19, rapid growth in ecommerce generated business optimism and increased shareholder value for online merchants. At that difficult time for brick-and-mortar stores, any sign of positive movement in retail was seen as a very good thing. But that heady era of online expansion was unsustainable. Those days are over. Retailers are now focused on achieving profitable growth by earning more from existing customers rather than focusing sol…
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