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How to build a beverage brand: Celsius

Summary by beveragedaily.com
Better-for-you energy drink Celsius is not just an energy drink: it’s a premium lifestyle brand that’s continuing to gather serious momentum across the US and beyond. How has the brand transformed itself from a niche proposition to a mass market success?
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beveragedaily.combeveragedaily.com

How to build a beverage brand: Celsius

Better-for-you energy drink Celsius is not just an energy drink: it’s a premium lifestyle brand that’s continuing to gather serious momentum across the US and beyond. How has the brand transformed itself from a niche proposition to a mass market success?

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beveragedaily.com broke the news in on Wednesday, April 23, 2025.
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