TikTok did not replace Spotify, radio, YouTube, or touring; it changed what happens before listeners reach them. In the 12 months from April 2025 to April 2026, TikTok says its Add to Music App feature generated more than 6 billion track saves to streaming services, creating a direct bridge from a short clip to longer listening. That sits inside a recorded-music business worth $31.7 billion in 2025, with paid subscription streaming accounting fo…
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