US EditionSteak 'N Shake Says Bitcoin Stash Grew by $10 Million in Value – #CryptoUpdatesGNIT
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Steak 的n Shake positions Bitcoin both as a customer payment option and as a long-term cash asset, signaling a deeper integration of cryptocurrency into its business model. The fast food chain reported that its corporate Bitcoin assets have increased by $10 million in notional value, fuelled by customer payments and the increase in comparable sales. The Steak 的n Shake article claims that Bitcoin payments have boosted sales and reduced costs appea…
Steak 'n Shake Says Bitcoin Stash Grew by $10 Million in Value – #CryptoUpdatesGNIT
Steak ‘n Shake, a fast-food restaurant chain that accepts Bitcoin (BTC) payments at its stores, announced on Friday that its BTC corporate treasury grew by $10 million in notional value. The company did not disclose how much Bitcoin it holds, nor whether the increase reflects price appreciation, customer payments converted to BTC, or additional treasury purchases. “All Bitcoin sales go into our strategic Bitcoin reserve,” the company said, addin…
Steak ’n Shake Reports $10 Million Increase in Bitcoin Treasury Value
Steak ’n Shake reported that the notional value of its Bitcoin treasury increased by approximately $10 million, according to a company statement released Friday.Eight months ago today, Steak n Shake launched its burger-to-Bitcoin transformation when we started accepting bitcoin payments. Our same-store sales have risen dramatically ever since.All Bitcoin sales go into our Strategic Bitcoin Reserve. Today we increased our Bitcoin…— Steak 'n Shake…
How Steak ’n Shake’s Bitcoin Strategy Highlights the Expanding Role of Restaurant Technology
When a 91-year-old burger chain announces a $10 million Bitcoin treasury purchase, the easy reaction is to file it under financial experimentation or crypto theater. But that framing misses the point. What Steak ’n Shake is doing with Bitcoin is not a treasury story first. It is a restaurant technology story, one that underscores how deeply payments infrastructure, guest engagement, and operational data are beginning to shape strategic decision-…
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