US EditionHow Speaking Slower Influences Consumer Behavior – Businessamlive
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How Speaking Slower Influences Consumer Behavior – Businessamlive
Research from Wharton’s Jonah Berger reveals why speaking a little slower during sales interactions can help improve customer satisfaction. With a talent for articulating 586 words per minute, actor and pitchman John “Motormouth” Moschitta Jr. made a career out of speaking really fast. But research from Wharton marketing professor Jonah Berger shows that speaking slowly also has benefits. In social interactions, speaking a little more slowly mak…
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