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How Soho House lost its cool – and will it ever get it back again?

Summary by The Independent
It was the place to be in the Nineties, but recently Soho House has lost its edge. As the group of luxury private clubs seals a £2bn deal that involves A-lister Ashton Kutcher, there are plans afoot to return the brand to its heyday, but will it work? Lydia Spencer-Elliott investigates

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The Independent (US) broke the news in United States on Monday, March 9, 2026.
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