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How short dramas are turning everyday actors into China’s newest idols
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How short dramas are turning everyday actors into China’s newest idols
On November 25, Taiyuan Wusu International Airport was packed wall to wall. Crowds had gathered for the creator conference organized by short drama platform Hongguo. Around the baggage claim, a dozen large screens displayed support ads for actress Wang Gege, placements that cost tens of thousands of RMB for a minimum one-week run. Some fans reportedly spent several thousand RMB just to secure an entry pass, even though the event wasn’t open to p…
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