How Resonate Predicted the Election When Pollsters Couldn’t
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How Resonate Predicted the Election When Pollsters Couldn’t
“How come Resonate was able to predict the election when pollsters couldn’t?” This was a question we overheard at the 2025 Reed Awards & Conference. But before we get into it, let’s go back to 2016—just a few days before election day. Pollsters had all but called the race for Hillary Clinton. At Resonate, however, our data scientists were seeing a shift—one that traditional polling models missed. While most surveys relied on static snapshots o…
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