US EditionHow Red Lobster Lost the Plot – A Grocerant Guru’s Critical Take on a Seafood Giant’s Fall from Grace – RetailWit
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How Red Lobster Lost the Plot – A Grocerant Guru’s Critical Take on a Seafood Giant’s Fall from Grace – RetailWit
Red Lobster once commanded the casual dining category with authority, brand equity, and consumer loyalty that made it a growth leader in the restaurant space according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Yet today, it’s a case study in what happens when a legacy brand loses sight of the evolving consumer. Amid closures of nearly 100 stores in 2024 and bankruptcy proceedings, the collapse isn’t a mystery—…
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