How Pokémon cards are becoming a survival strategy for Aussie retailers

How Pokémon cards are becoming a survival strategy for Aussie retailers

The surging price of Pokémon products has been no secret over the past few years, with some turning the trading cards into a lucrative side hustle.And as the cards become a commodity, larger businesses are now following suit.George Cozma started the multi-million-dollar streetwear business, Waves Never Die, in 2018, out of his home in Sydney's west and has kept his finger on the pulse of upcoming trends ever since.He began selling high-end sn…