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How open bidding and hybrid monetization are transforming mobile apps

Summary by Business of Apps
The mobile app industry is evolving fast, from AI automation to new monetization models. To stay ahead, you need to follow new trends, explore opportunities, and adapt to market changes. Yango Ads has released the AdTech Trends 2025 Playbook, Mobile Apps Edition — a practical guide to app growth and revenue optimization, helping businesses navigate industry changes. The playbook explores key shifts in adtech, including: Expanding in emerging ma…
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Business of AppsBusiness of Apps

How open bidding and hybrid monetization are transforming mobile apps

The mobile app industry is evolving fast, from AI automation to new monetization models. To stay ahead, you need to follow new trends, explore opportunities, and adapt to market changes. Yango Ads has released the AdTech Trends 2025 Playbook, Mobile Apps Edition — a practical guide to app growth and revenue optimization, helping businesses navigate industry changes. The playbook explores key shifts in adtech, including: Expanding in emerging ma…

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Business of Apps broke the news in on Monday, March 24, 2025.
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