How one private college is forging a path forward amid political uncertainty
1 Articles
1 Articles
How one private college is forging a path forward amid political uncertainty
Mission-driven universities turn to strategic storytelling to strengthen donor ties and protect their values. Mission-driven institutions like HBCUs, religious universities, and women’s colleges such as Mount Holyoke must navigate a political tightrope. Their values have historically inspired loyalty, but now, saying the wrong thing can alienate donors. “Higher education has a PR problem,” said Kassandra Jolley, vice president for college relati…
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