How one family business found longevity by thinking ‘outside the box’

How one family business found longevity by thinking ‘outside the box’

There’s a saying that you shouldn’t judge a book by its cover. Really? Despite that often-cited pearl of wisdom, the reality is that we judge many products by their packaging. In a nation famous for automobiles and apple pie, America does few things as well as, or better than, making packaging.  New York Label & Box Works, in Islandia, has adapted over the years, adding markets and even targeting health and other markets with tight regulations t…