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How Netflix Delivers Hyper-Personalization at Global Scale
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How Netflix Delivers Hyper-Personalization at Global Scale
Open Netflix and you are not really choosing what to watch. The platform is choosing how to show options to you. That difference matters. Streaming libraries are massive. Choice should feel empowering, but at scale, it usually becomes overwhelming. This is where hyper personalization steps in, not as a design trick, but as a core business system. Netflix itself explains that its recommendation system is built to tailor suggestions at an individu…
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