US EditionHow MIT maximizes editorial value with newsletters
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How MIT maximizes editorial value with newsletters
For subscription-driven publishers, newsletters can be a valuable way of building relationships with potential paying readers. But it can be a challenge to effectively promote newsletters and justify the extra work required to create them. However, MIT Technology review has seen success with a portfolio of editorially-driven newsletters published across the week. Key to their growth strategy is effectively reusing the newsletter content online t…
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