How Meta Thinks About Personalization and Privacy

How Meta Thinks About Personalization and Privacy

Personalization, which tailors content based on user preference, has become widely used on virtually every social media platform. By providing users with relevant content that appeals to their unique interests, no two social media feeds are the same. Personalized social media posts can lead to a 50 percent increase in user engagement, as they resonate more deeply with individual preferences. This practice is so widely used that it has become a d…