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How McDonald’s dug into nostalgia and reignited the chicken wars

The return of the chain’s Snack Wrap has spurred competitors including Popeyes and Taco Bell to launch and advertise around similar offerings.

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restaurantdive.com

The return of the chain’s Snack Wrap has spurred competitors including Popeyes and Taco Bell to launch and advertise around similar offerings.

4 days ago

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marketingdive.com broke the news in 4 days ago on Monday, July 28, 2025.

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