How marketers are trying to make themselves recession-proof

How marketers are trying to make themselves recession-proof

Moves like swagger: Kraft Heinz's global chief growth officer, Diana Frost, said she wants her marketing team to adopt a sense of pride and swagger in their work.WFAAt the World Federation of Advertisers conference, it was clear marketers are under pressure.Tariffs, DEI rollbacks, the potential for ad budget cuts — it's a lot.But CMOs are a creative bunch. They told me they're hopeful marketing can steer brands through."Snafu: Situation normal, …