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How Macron’s Davos sunglasses spoke to the politics of friction with Trump

Macron’s €659 aviator sunglasses sparked a surge in demand and memes amid heightened transatlantic tensions at the Davos World Economic Forum, officials said.

  • At the Davos summit, France's President Emmanuel Macron wore reflective sunglasses that drew notable attention in Switzerland.
  • Having bought the pair in 2024 after confirming they were French-made, Emmanuel Macron, France's President, used the sunglasses to conceal a benign right-eye medical issue, Stefano Fulchir, iVision CEO, said.
  • Henry Jullien's Pacific S 01 model, which retails for US$ 775, saw sudden demand after Macron wore them, prompting iVision Tech SpA to launch a page and its shares rose from 1.51 euros to 2.63 on Friday.
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Lean Left

The resistance to American intimidation gives a rediscovered popularity to the French leader. The Eliseo collects the enthusiasm of the French who quote the words of the head of state: "We do not want to bow to the bully." And on the internal front the government Lecornu cashes a truce

·Turin, Italy
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Center

All the media battling around the made in France, and the excellence of French know-how, illustrated by the sunglasses of the Jurassian brand Henry Jullien, exposed on the nose of President Macron, annoyed to the highest point the last four workers of the Lédonian factory licensed in 2023.

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Lean Left

How Macron's Davos sunglasses spoke to the politics of friction with Trump

French President Emmanuel Macron's sunglasses became a sensation at the Davos gathering of world leaders.

·United States
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Revista Merca2.0 broke the news in on Friday, January 23, 2026.
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