US EditionHow Macron’s Davos sunglasses spoke to the politics of friction with Trump
Macron’s aviator sunglasses by French maker Henry Jullien sparked memes, a Trump jab, and soaring demand for the Pacific S 01 model, retailing at €659, CEO said.
- At the Davos summit, France's President Emmanuel Macron wore reflective sunglasses that drew notable attention in Switzerland.
- Having bought the pair in 2024 after confirming they were French-made, Emmanuel Macron, France's President, used the sunglasses to conceal a benign right-eye medical issue, Stefano Fulchir, iVision CEO, said.
- Henry Jullien's Pacific S 01 model, which retails for US$ 775, saw sudden demand after Macron wore them, prompting iVision Tech SpA to launch a page and its shares rose from 1.51 euros to 2.63 on Friday.
43 Articles
43 Articles
His unusual appearance in Davos has given the French president a boost of popularity. The pictures go viral on social media, Macron's survey values rise – at least in the short term.
The "for sure" repeated by Emmanuel Macron in Davos ignites the Web: musical remix, millions of views on TikTok and even a wink of the Quai d'Orsay
Once the images of the French president circulated, this accessory provoked more than comments
The sunglasses manufacturer's online store had to make exceptional arrangements.
The resistance to American intimidation gives a rediscovered popularity to the French leader. The Eliseo collects the enthusiasm of the French who quote the words of the head of state: "We do not want to bow to the bully." And on the internal front the government Lecornu cashes a truce
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