How local media can harness the history trend

How local media can harness the history trend

Earlier this year, Bloomberg reported that “The Business of History Is Booming,” noting a 70% surge between 2013 and 2023 in books published about historical figures and events. At the brand heritage and archives agency History Factory, we’ve observed numerous signals and data points confirming that people of all ages are increasingly drawn to history and nostalgia. Leveraging brand heritage has been shown to significantly boost ad effectiveness…