How Lashify’s Sahara Lotti Took On The Knockoff Industry — And Won

How Lashify’s Sahara Lotti Took On The Knockoff Industry — And Won

When Sahara Lotti launched Lashify in 2016, she was a former screenwriter with a big idea and no outside investors. Nearly a decade later, her at‑home lash extension system has become a cult beauty favorite worn by stars like Lady Gaga, Selena Gomez, Emma Stone and Nicole Kidman — and the center of some of the most consequential intellectual property battles in the beauty industry. The Iranian‑American entrepreneur built Lashify with her own sav…